Blogging is an important technique for bringing the correct people to your website, as any experienced inbound marketer knows. If you’ve been blogging for any length of time, you may have considered guest blogging as well.
And if you’re on the fence about it, we’re here to tell you that you should go for it.
What is the definition of guest blogging?
The process of writing content on another company’s website is known as guest blogging or “guest posting.” Guest bloggers typically contribute to comparable blogs in their sector in order to:
- Return visitors to their website
- External links to high-authority websites can help them increase their domain authority.
- Boost their brand’s credibility and recognition.
- Make connections with colleagues in their field.
Guest blogging almost always benefits both the guest blogger and the website that hosts the guest content. In other words, guest blogging is a two-way street, so if you decide to join the party, you should also consider highlighting guest bloggers’ works on your own website.
What Are the Benefits of Guest Blogging for Your Business?
Guest blogging has numerous advantages for any company. You may position yourself as an authoritative figure in your market, build relationships with other thought leaders in your sector, and expose your brand to an altogether new audience by sharing your expertise on other companies’ websites.
Including guest pieces on your own site can also help you provide unique perspectives and substance to your readers. We’re all guilty of sliding into a pattern and getting bored with the same old things, so adding guest pieces is a terrific way to keep readers engaged – not to mention the promotional boost that comes from your guest bloggers sharing their blogs with their personal networks.
Some blogs, such as OpenView, get the majority of their content from other industry leaders. Guest bloggers can help you provide new content to your audience without requiring much additional time and effort from your staff, even if you don’t have the resources to maintain a consistent blogging schedule.
What Is The Best Way To Begin Guest Blogging?
Before you begin guest blogging, be sure you understand what you hope to gain from the experience. Look for industry blogs written by non-competitor companies where you may give readers meaningful knowledge.
Starting with guest writing for your partners is a terrific way to get started. As part of our co-marketing approach at New Breed, we produce guest blogs for our partners. We also use guest blogging to build relationships with companies with whom we wish to collaborate in the future.
Regardless, research is critical to guest blogging success.
It’s no secret that the internet is littered with spam. It’s your responsibility to ensure that you’re not posting to these types of blogs — or that you’re not writing spammy stuff on your own site.
Look for writers who fit your expertise, market, and come from a reputable company or background. You should also agree with what they’re expressing in their article and make sure the message is relevant to the interests of your personas. Guest blogging can have a quick and negative influence on your organisation if the content doesn’t connect with your business, personas, or brand language.
Before volunteering to guest blog or vice versa, keep the following in mind:
Does this site or blogger have a large number of active followers who leave comments, share blogs with their networks, and otherwise interact with the content?
Do they have a Facebook or Twitter account where they regularly publish links to their own blog posts?
Is their domain authority good enough to boost my own SEO ranking?
Is their field of expertise and industry relevant to mine?
Search for a relevant industry term + “guest post,” “write for us,” or anything similar while looking for blogs to publish on. If you wanted to write about inbound marketing, for example, you could Google:
- Guest post on inbound marketing
- Guest post guidelines for inbound marketing
- Guest posting is sought by inbound marketing.
- Write for us inbound marketing
Submissions for guest posts in inbound marketing
… and so on. This can help you identify relevant industry sites that are now taking guest blogger posts and are interested in the topic you’re writing about.
What Effect Does Guest Blogging Have on SEO?
The simple answer is that guest blogging may be a terrific strategy for increasing your domain authority and moving up in SEO rankings as long as you’re attentive and courteous while generating high-value guest blogs for respectable websites.
However, it’s reasonable that some people are concerned that guest blogging would harm their business. Many marketers have decided to avoid it totally because to the risk of “spam bloggers” attempting to bribe blog owners into allowing them to write low-quality content for their own link-building and SEO benefit.
Finally, building an SEO-boosting guest blogging plan boils down to delivering genuine, helpful, and relevant information to educate readers, rather than low-quality content that serves only as a vehicle for links to your website.
Guest blogging is an excellent way to boost your site’s rankings as long as your content is of high quality. If other people link to your blog from their own websites, Google believes the content on your blog must be useful and entertaining. When people leave comments, share, like, or link to your site, it improves its PageRank, which means it’s more likely to come up first when someone searches for a comparable topic on Google.
However, because Google PageRank is merely an algorithm, it is unable to distinguish between dynamic content and spam. While stuffing your guest blog posts with links and keywords will help you climb the rankings, it won’t bring you any fresh, relevant traffic, and it won’t help you establish yourself as an expert in your subject.
What Is the Definition of High-Quality Guest Blogging?
The secret to creating a high-quality guest blog is to conceive of it as a service to your readers rather than a sales pitch.
Guest blogs, like any other sort of inbound content, should aim to educate rather than advertise your own product or service. If the subject is related to your product or service, there’s no reason not to include it on your blog. But there’s a vast difference between selling yourself and giving your audience useful, actionable information.
Instead, create guest blogs to position yourself as an authority person in your profession, gain exposure to a new audience, and develop meaningful relationships with other bloggers or businesses.
Here are a few more simple pointers to improve your guest blogging strategy:
Make an author bio that is precise and straightforward. Although some firms permit you to post links to your website in the text of your blog, many do not or change the connections over time. As a result, your bio will most likely be the only spot in your guest post where you can incorporate a permanent link to your website.
Within your guest post, try to include at least one relevant internal link back to one of the company’s prior blog entries. They’ll appreciate your research, and this tiny gesture will help them boost their own authority and traffic.
Use a call-to-action at the end of each post to encourage people to make comments. Remember that the more people who leave comments and share your site, the more popular it will become in an SEO search.
Use your own social media networks to promote your guest blog article. This is a thoughtful gesture that will increase traffic to your guest blogger and their company. Sharing your work should be second nature to you by now, and it’s a nice way to say “thank you” for having your guest post published. The company behind Solitaired, a vintage gaming website, takes its guest post marketing to a new level. They actively market and push links to high-quality solitaire or game-related content when they post it on other sites. It’s beneficial to their publishing partner and strengthens their backlinks.
Track how much traffic your guest post brings in with Google Analytics. This will offer you a better sense of what your readers want to know and what is working for your company.
These pointers can assist you avoid authoring or accepting spammy content, allowing you to realise the full benefits of guest blogging. Follow our advised actions to improve your SEO rankings, brand reputation, and attract new audiences in your field. Only associate your business blog and posts with well-known marketers.
And, as usual, keep creating exceptional and consistent content!